We’re marketing strategists.

Whether you need guidance on a web project, a rebrand or detailed insights into your market and how to reach your prospects, Rogerwilco’s team of marketing strategists is ready to assist. And if you’ve a business to business requirement, check out our B2B marketing strategy page.

{75+} combined years strat experience

{20%} of all our time is spent on strat

{100s} of thought leadership pieces

{1} marketing strat book published (Penguin)

Why do you need a marketing strategy?

DIRECTION

A clear strategic roadmap will keep your business on track, help you plan marketing resource allocation, measure your success and equip you to deal with disruption.

KNOW YOUR CUSTOMER

It’s essential to understand who your customers are and what motivates their buying decisions, and the channels through which they’re likely to engage with you.

DEFINE YOUR PROPOSITION

Do you know your ‘only we’? It’s tough to compete if you don’t know why you’re different. And it’s crucial that you do to avoid price becoming your only differentiator.

Our marketing strategy services

STRATEGIC CONSULTING

Rogerwilco’s consultants have developed holistic digital marketing strategies for clients in a wide range of industry verticals in the B2B, B2C and NPO sectors.

More to the point, we understand business cases and we know how to align digital marketing activities to ensure you get what you want. Quickly.

Our interventions start with an objective analysis of your goals before flowing into a comprehensive audit of your digital marketing activities.

BUSINESS TO BUSINESS MARKETING

We’ve advised scores of B2B organisations in South Africa and Europe both small and large.

The B2B marketing strategies we’ve defined and implemented have helped distinguish their offers from those of their peers.

This has bolstered sales, protected profit margins and helped them grow market share.

In 2016 we documented our processes in a book published by Penguin Random House.

DESIGN THINKING

We use a five step design thinking process to unpack organisational challenges and identify elegant marketing solutions.

Through a structured intervention that covers empathy, definition, ideation, prototyping / testing and implementation we’re able to break the process into elements that provide clear insights and measurable outcomes.

We’ve facilitated design thinking workshops for many clients in recent years and have perfected a marketing centric approach to the process.