Content Marketing

Putting quality content in front of your prospects is one of the best ways to generate leads and acquire customers.

We can help you produce, distribute and, most importantly, monetise content – be it written, visual or video and published online or in traditional media.

Our team of content strategists, writers, photo/videographers, designers, PR, SEO and social media consultants will collaborate to help your business grow by producing and marketing imaginative and informative content. Content that engages your audiences and elicits actions. Content that builds your brand and boosts your online visibility.

We work to a recipe that starts with the conceptualisation of a content strategy. We’ll look at your objectives – be they to drive brand advocacy or deliver sales; we'll research the conversations your audience is having in social media and at their dinner tables; we'll then devise an editorial plan and execution methodology that will ensure we create information that’s relevant and meaningful to your targets while also being of interest to the media and social communities who’ll ultimately deliver it to them.

The types of content we’ll produce will vary depending on the brief. Our experienced writers can produce pithy articles and blog posts that will generate search engine and referral traffic, while our designers can produce infographic and visual content that’s likely to be shared and published in social and news media. And where the spoken word works best, we can create high impact video content.

To see how we helped a financial services company build a rapport with its prospects while enhancing its online authority, read the case study below. And check out our highlighted blog posts for more details on how important content marketing is in today’s digital age.

And if you’d like Rogerwilco to create compelling content for your organisation, call us on +27 (0)21 975 8181 or, for a snappy response, fill in the quick contact form in the footer.


It absolutely works for me in terms of what they did for Direct Axis. It shows how content marketing in terms of promoting brand and creating brand awareness, can work.

Ashraf Garda-SAFM

Case Study

Direct Axis tasked us with implementing a content strategy that would build brand awareness and enhance their SEO visibility by demystifying the complex world of personal finance.

On an ongoing basis we create content around a series of topics associated with the affordability of household commodities and daily living. We also promote the ensuing guides, infographics and articles, generating widespread news and social media exposure that drives tens of thousands of visits to their website.