Online Public Relations

Our PR team hail from some of South Africa’s and Europe’s leading media relations consultancies and newspapers.

They work alongside a group of writers and digital divas to cultivate relationships with bloggers and mainstream media.

By investing time in understanding what content the media (and their audiences) want, they inform our content team’s output and ensures we achieve impactful results for our clients: whether it’s boosting visibility, generating sales leads or enhancing a businesses’ online authority.

We’re equally at home pitching broadcast and traditional print journalists as we are at alerting bloggers and online writers.

If, like some of our clients, you’re after a 45 minute interview on SABC radio, or – like others – links from News24, our online PR team will deliver results and sales leads by the bucket load.

But as well as handling the more positive aspects of media and blogger relations, we also do the hack flack bit too. So if you need assistance with online reputation management (ORM) – maybe it’s making some awkward mentions that keep popping up in the SERPs disappear or perhaps it’s giving formal crisis management advice - assistance is just a phone call away.

Putting our PR consultants at the heart of our marketing team means they are able to collaborate with and inform the strategies devised by our search, content marketing and social media experts. This integrated approach to digital marketing ensures we deliver results and make a meaningful difference to our clients’ businesses.

Read on to find a case study that shows how one of our online PR campaigns generated exposure in South Africa’s leading broadcast, print and online media with an advertising value equivalent of over R1m. More fundamentally, it created valuable inbound links from high authority news domains while warming the public’s perceptions to the client’s brand.

If you’d like our team to put your story on the front page, give us a call on +27 (0)21 975 8181 or visit our contact page to fill in a webform. We’ll get straight back to you.


It absolutely works for me in terms of what they did for Direct Axis. It shows how content marketing in terms of promoting brand and creating brand awareness, can work.

Ashraf Garda-SAFM

Case Study

Direct Axis tasked us with implementing a content strategy that would build brand awareness by demystifying the complex world of personal finance. 

On an ongoing basis we create content around a series of topics associated with the affordability of household commodities and daily living. We also promote the ensuing guides, infographics and articles, generating widespread media exposure that drives tens of thousands of visits to their website.

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