We understand search engine optimisation (SEO) and its importance to your company whether you're based in Cape Town, London or LA.
While we’re recognised as South Africa’s leading natural search consultancy, we’re also a Google Partner and run small to mid sized PPC campaigns (we pass larger paid search and media buying projects to our partner 25AM).
Effectively optimised, a website improves lead acquisition, boosts sales and increases profitability. We know this, so do our clients and the jurors of South Africa’s leading digital awards events who’ve given us five awards for campaigns in the past 12 months while crowning our head of search as search marketer of the year for 2015.
The integrated nature of our business means we’re a little different to other South African SEO companies. Our team of search, content marketing, PR and social media experts sit in the same cluster and collaborate to create natural search strategies that are focused on increasing the visibility of our clients’ websites, generating proven results.
We use our own implementation methodology which we’ve tweaked and optimised since we started out in 2008. It’s an all-seeing conversion generating beast with three I’s:
Initiation: strategy and research are the cornerstone of all client interventions. We’ll analyse your products, your audience and your competitors to identify the best ROI opportunities before pegging commercial goals for our programme. We’ll subject your site’s architecture to a design and code validation analysis to provide guidance on structural SEO changes and we’ll use commercial and proprietary online tools to identify the best keyword strategy for the ongoing activity.
Implementation: with a content plan to hand we’ll optimise your site to target your chosen keywords; our writers and designers will start producing content to be used to enhance onsite relevance and as part of our link building strategy. Our PR consultants will place this on credible sites while our social team will stir up community interest. Link solicitation and brand reclamation requests will enhance link acquisition. If online reputation management (ORM) is needed our PR team will work to remove negative webpages from the SERPs.
Iteration: performance is measured on an ongoing basis with activity tweaked and optimised to improve results. With a large team of Google Analytics certified consultants, we can help you interpret visitor behaviour and nudge your prospects further along the conversion funnel.
For quick overview on search engine optimisation watch the SEO 101 video below; and then read on to discover an award winning SEO case study and to see what our clients have to say about our SEO services (in case you’re confused by the references to 2Stroke, we rebranded to Rogerwilco in late 2014).
If you’d like Rogerwilco’s Cape Town search team to give your business a competitive advantage, call us right away on +27 (0)21 914 9324 or complete the web form in the footer for a quick response.
Andy Cab’s sales have traditionally come from motor dealers who’d sell canopies as optional extras to bakkie buyers – until our involvement, 70% of all units sold came from trade purchases.
While these sales provided repeat business, margins were discounted steeply with the extended payment terms offered to dealers impacting profitability even further.
Read the case study of this award winning campaign to find out how we helped Andy Cab exploit search to create a direct sales channel.