My name is Zoe Pedersen and I have a problem with Buzzwords. It’s sadly true. I have yet to meet a Buzzword I don’t like. I slip them casually into conversations and I default to them as some of my go-to summary phrase words.
Zoe is a brand fanatic. Coming from a background in brand management, CRM and loyalty marketing – she’s passionate about connecting value propositions with customers. The book smarts include a Bachelor of Business Administration [UNISA] and an Advanced Diploma in Marketing and Advertising Communications [Red & Yellow] and the street smarts come from over 8years in client service and project management working across a diverse range of accounts from FMCG to hospitality. Zoe’s a strong believer in understanding a client’s business and in delivering honest, smart strategies that get results. She’s an early bird and enjoys starting the work day in the dark with her laptop screen for illumination. But that doesn’t mean she’s all work and no play – she’ll be the one shouting the loudest at the ref if the Springboks or Western Province are playing and she enjoys a well made Gin ’n Tonic [preferably daily and served with a slice of lemon….she’s half British after all].