Charlie is deeply grounded in marketing. Before his digital epiphany, he spent a decade in London’s traditional marketing world where he advised companies ranging from Accenture to Tesco.
A graduate from Scotland’s University of St Andrews, he holds qualifications from the Communications Advertising & Marketing Foundation and is a member of the Institute of Public Relations.
As our CEO, Charlie is responsible for defining strategy for the company and key clients while also driving our own marketing and new business initiatives.
His interest in business to business marketing has seen him being invited to speak on this topic at major marketing conferences and prompted him to co-author 'Business to Business Marketing: A Step by Step Guide' which was published by Penguin in 2016.
His passion for results oriented marketing has seen him judge the Direct Marketing Association's annual Assegai awards for the last few years.
He's an advocate for the philosophy of David Ogilvy, the granddaddy of advertising. “If we hire people who are smaller than we are, we shall become a company of dwarfs. But if we hire people who are bigger than we are, we shall become a company of giants.”