Jessica Edgson

Jes decided she was going to be a writer at the age of 12, mainly because it didn’t involve any maths. She has a degree in Reading and Writing (i.e. Journalism & Media Studies and English Literature) from Rhodes University. During her student years, she spent most of her time unnecessarily stressing at the student newspaper office. After graduating she spent three years as a copywriter, working mainly in direct marketing and CRM, before joining Rogerwilco. She spends her free time staring at her phone in various social settings and occasionally writes thought leader blogs. “If you’re going to be crazy, you have to get paid for it or else you’re going to be locked up.” – Hunter S. Thompson.

Every business with a website should have a blog. It's how you connect to your consumers and make your brand a part of their lives. As long as you provide quality content that's entertaining and adds value to your consumers lives, people will read it. And, if you do it right, that content will be shared across social media.

No matter what industry you’re in or what your job title is, ideas are important. Whether it’s finding a new way to do something or creating a killer marketing campaign, you need ideas to get there. But they’re not always easy to come by, especially when the pressure is on. 

Every person is a brand and you’re your own PR executive. If the idea of marketing yourself makes you uncomfortable, you’re not alone. But you need to overcome that discomfort because it’s 2016 and your personal brand matters. 

Many people are under the impression that creative block is a myth. They think the term is simply an excuse for creatives to take long coffee breaks and avoid their tasks.

They think it’s an excuse to be lazy. Those people couldn’t be more wrong. Creative block is a real thing and it can have devastating consequences.

First things first, your business needs a blog. If you want to engage with consumers, create brand awareness and basically get people to like your business, you need a blog. But writing a blog isn’t as easy as jotting down some generic content and uploading it to your site. It’s a lot more than that.

So, here’s a quick guide to creating a brand blog people actually want to read. 

The days of print directories have come and gone. Think about it, when last did you use a physical copy of Yellow Pages to find a plumber, electrician or doctor? It’s probably been a few years. These days, if you’re looking for something, you go online.

That’s why your website is so important. And how your website is written should be at the top of your list of concerns. Here are some things to keep in mind when it comes to writing website copy.