Sergio Henriques

Having started out as a writer, Sergio’s overwhelming interest in the technicalities of how websites function quickly took hold. Having moved from prose to programming, his endeavour towards becoming a full stack developer means on any given day you can expect to see him working on both the front and backend websites. Being a bit of a challenge-junkie, he rarely, if ever, turns one down and tends to go full-steam until he sees the kind of results he’s looking for. When not in the office Sergio likes to unplug and enjoy the simple things in life such as good braai, fishing and spending time with family. “You never know how strong you are until being strong is the only choice you have” – Bob Marley

Websites need constant nurturing in order to grow and stay "in" with the times. Many people think that websites are a once-off thing that you create and then like a fire-and-forget missile, you simply leave it to hit its target. Nothing more can be further from the truth. There are many factors which influence the decisions for keeping one's website updated and running smoothly. This article addresses four of those factors.

When many people think about Digital Analysis they think about a one-click-download report on your websites progress- but this is simply data. Only once this data has been reviewed, expanded and reiterated into specific, realistic, achievable, measurable and time oriented business-driven goals can it truly be called analysis. This would also only then be on the one digital platform (website), but digital analysis needs to occur across all platforms as well as often branching into non-digital mediums.

While some companies still believe they don’t need to have a strong digital presence, and are capable of maintaining revenue growth, their market is moving online and with the number of online start-ups they are destined to lose a large portion of their customer base. What they don’t realize is that the opportunity is in their court to exponentially reduce cost and increase revenue, or as we at 2stroke Interactive like to say: “Sell More For Less!”