E-Commerce Website Development

Henry Ford, inventor of the Model T, is famed for offering his customers "any colour as long as it's black". He's less well known for his more telling observation that "nothing happens until a sale is made".

 And that's exactly how we believe e-commerce should be handled. With a sales-first focus.

We've used Drupal Commerce and Ubercart to build dozens of hugely successful websites that sell everything from bicycles to trade show tickets. While there's no secret sauce, there is a recipe for success founded on our four clear e-commerce fundamentals:
  • Question - our analysts will scrutinise your business model. Although we want to help you get online, we're here for the long haul, so we'd rather ask the awkward questions so we can offer insights that'll make a meaningful difference to your business.
  • Design - while design might be key, conversion is king. Our user experience team will create a site that blends a beautiful look and feel beautiful with intuitive user engagement and conversion optimisation.
  • Outreach - build the site, then what? Well, as a full service agency with one of the most skilled digital marketing teams in South Africa, we know how to get you targeted visitors. SEO, PR, PPC, email and social. That's how.
  • Convert - sales first and sales last. We've more Google Analytics certified staff than most digital agencies in SA. We'll map your customer journeys, interpret their behaviour and help maximise your conversion.
 If you’d like to hear more, take a moment to read the following case study, browse our portfolio or complete the web form to contact us.


Rogerwilco is an integral part of our e-commerce business. We love their passion. They’ve opened our eyes to the capabilities of digital marketing. And boy do they deliver results!

MD of CWC Online, Chris Willemse Jr

Case Study

We helped a 90 year old furniture retailer generate establish an e-commerce operation and generate an 840% return on investment in less than nine months. Objective advice, customer-centric design, relevant marketing and insightful analysis were key.

Read the full case study here