Charlie Stewart

Chief Executive Officer

“If we hire people who are smaller than we are, we shall become a company of dwarfs. But if we hire people who are bigger than we are, we shall become a company of giants.” – David Ogilvy

Our CEO grew up in Scotland and earned his stripes in London's more traditional advertising circles before moving to South Africa and establishing himself as a digital pioneer. His ability to understand clients' business cases and produce marketing strategies that deliver quantifiable results has been the foundation for Rogerwilco's growth.

Charlie, who graduated with a Masters in Theology from the University of St Andrews, couples a sharp business sense with a deep appreciation for marketing that moves people.

A regular speaker at marketing conferences, he writes a monthly column on all things digital for MarkLives, judges the annual Assegai awards and has co-authored a book on B2B marketing, published by Penguin Random House in 2016.

Articles by Charlie

Marketing, more so than many other disciplines, has been turned on its head due to the impact of digital.
Coca-Cola's decision to do away with the chief marketing officer (CMO) role creates opportunities for marketers who put data first.