Charlie Stewart

Chief Executive Officer

“If we hire people who are smaller than we are, we shall become a company of dwarfs. But if we hire people who are bigger than we are, we shall become a company of giants.” – David Ogilvy

Our CEO grew up in Scotland and earned his stripes in London's more traditional advertising circles before moving to South Africa and establishing himself as a digital pioneer. His ability to understand clients' business cases and produce marketing strategies that deliver quantifiable results has been the foundation for Rogerwilco's growth.

Charlie, who graduated with a Masters in Theology from the University of St Andrews, couples a sharp business sense with a deep appreciation for marketing that moves people.

A regular speaker at marketing conferences, he writes monthly columns on all things digital for MarkLives and the Financial Mail, judges the annual Assegai awards and co-authored a book on B2B marketing, published by Penguin Random House in 2016.

Articles by Charlie

While some reports from auditing firms might be going through a challenging time in SA, recent news from PwC should make marketing directors and…

After years of painful misfires, social commerce — where people buy products directly from their social media feeds — is set to take off.