Chief Executive Officer
“If we hire people who are smaller than we are, we shall become a company of dwarfs. But if we hire people who are bigger than we are, we shall become a company of giants.” – David Ogilvy
Our CEO grew up in Scotland and earned his stripes in London's more traditional advertising circles before moving to South Africa and establishing himself as a digital pioneer. His ability to understand clients' business cases and produce marketing strategies that deliver quantifiable results has been the foundation for Rogerwilco's growth.
Charlie, who graduated with a Masters in Theology from the University of St Andrews, couples a sharp business sense with a deep appreciation for marketing that moves people.
A regular speaker at marketing conferences, he writes monthly columns on all things digital for MarkLives and the Financial Mail, judges the annual Assegai awards and co-authored a book on B2B marketing, published by Penguin Random House in 2016.