Providing your prospects and customers with a more intuitive journey around your website creates engagement and ultimately drives sales.
To help you provide a more personal - and less frictionless - experience for your customers we’ve partnered with IBM and Acquia to bring their world class solutions to South African corporates.
Watson Customer Experience Analytics
IBM’s Watson Customer Experience Analytics (WCxA), also known as Tealeaf, helps brands visualise complete, cross-channel customer journeys across devices and over time to validate performance and optimise content delivery.
Its replay facility allows users to review historic browsing sessions to zoom in to see where customers struggled and pinpoint trouble spots enabling them to refine the journey to deliver more conversions.
Lift gives web owners the ability to track user interaction on their website, build personas based on audience interest and then present tailored content to them that’s based on these interest areas. As well as improving discovery, building a more engaging browsing experience will likely improve conversion and other KPIs.
Stemming from Acquia Lift, Journey was developed to take user interaction to the next logical step, Multichannel integration. Acquia Journey gives you the ability to map, assemble, orchestrate and manage customer experiences across different channels. Acquia Journey unifies various platforms such as marketing and advertising technologies, CRM tools and ecommerce platforms under a single under interface making it possible to quickly assemble powerful and complex user journeys.
Need Assistance with Customer Experience Automation?
Rogerwilco’s team is ready to map your customer journeys and content surfacing requirements.