CASE STUDIES

From SEO to GEO

1

Search redefined

While others said SEO was dead, we built GEOFF. Our GEO tool analysed SBS’s visibility against competitors, identified gaps in how content surfaced in AI-generated answers, and guided targeted SEO and technical improvements. Instead of fighting AI, we partnered with it, helping double SBS’s visibility across search and generative results.

94%

increase in applications from organic search

25%

share of generative AI search results

100%

increase in top-3 ranking keywords

Explore

CASE STUDIES

Closing the loop

2

From leads to sales

Momentum Insure’s digital campaigns were optimising for leads, while real sales were happening in the call centre with no feedback loop. We integrated offline conversion tracking, feeding quote and sale data back into Google and Meta, and restructured campaigns to optimise for revenue instead of lead volume.

+22.6%

increase in monthly sales volume

+18.6%

increase in revenue

+24%

increase in lead-to-sale conversion rate

Explore

Migrating made easy

3

No simple feat

Migrating a website is never a simple task. It’s made tougher, however, when hundreds of websites are being consolidated into one. You plan for the worst and hope for the best, and somewhere in-between all the moving parts come together to make it all feel like a seamless success.

500

Sites consolidated, streamlined and migrated

100’s

Consolidated hundreds of administrators into a single content process

OrcID

Seamless integration and synchronisation

Explore

6M

Over 6 million people saw our personal content within the last year.

That’s a whole lot of scrolling, clicking, and engaging, all completely organic. Yeah, we’ve got people talking and the proof is in the numbers (and creativity)!

Hard to reach

4

Hard, but not impossible

A campaign that proves no audience is too niche or inaccessible. Syngenta markets primarily to the agricultural community. Farmers don’t keep ordinary office hours and don’t show up online in any of the expected ways. The only option we had was to find them in the most unlikely places you could imagine. 
 

12213

App downloads in 3 months

400%

Of target downloads exceeded

$0.57

Average CPL

Explore

CASE STUDIES

First party tasters

5

B2B meets C

Nescafé has always given us the opportunity to create hybrid solutions for their B2B offering. Very often, a B2C approach is what works best when engaging with very human decision-makers in the B2B world. By freeing ourselves from the norms of B2B digital marketing we could achieve results that built the brand from the inside out.

Explore

37%

More than a third of our new clients come from referrals.

When our clients recommend us, we know we’re doing something right. Great work keeps them coming back, and bringing friends!

Global localisation

6

Quick is the new black

Fast-paced turnaround was given new meaning with this campaign designed to reach a global audience with deeply local insights. The only way to achieve what we were trying to do was to move quickly, accurately and effectively. Fortunately, we pulled it off.

Explore

+1000

We’ve spent over 1000 hours giving back.

From volunteering to charity projects, we make sure our impact goes beyond business. Success is about making a meaningful difference where it counts.