AI Solutions
Artificial Intelligence and Gen AI
In a world where expectations rise on the daily and organisations seek ever more efficient ways of maximising output from their digital marketing efforts, AI has become a key enabler and, at Rogerwilco, we’re here to help our clients take full advantage of the opportunities it presents.
We use AI across the business - partly through the deployment of 3rd party tools that speed up our delivery but we also create our own AI products as well as developing custom AI solutions for clients. Some of these include:
Advanced Search Features
If you look at the bottom right corner of this page you’ll see a circular icon. Meet Echo, Rogerwilco’s proprietary AI search engine. Echo addresses the challenge of locating content on websites. It’s a closed generative AI solution that analyses a website’s content and provides a quick summary to any question you might have alongside links to all pages containing content relevant to your query. You’ve likely seen Echo on some of South Africa’s leading university websites and on major news portals.
Generative Engine Optimisation
Another AI solution the Rogerwilco team has developed is GEOFF, which is designed to improve our clients’ visibility in Gen AI searches. Its automated audit process highlights technical and content updates that increase the chance of being listed in both the on-platform Gen AI returns as well as in the AI summaries in conventional search engines. GEOFF is coupled to a second AI tool which automates the process of searching for citations and communicating with webmasters to convert the citation to a link to client sites. We’ve seen remarkable results from this innovation. We’ve also added AI elements to our award winning WOLF tool, which measures share of search and competitor visibility in organic search.
Chatbots and Conversational Interfaces
In recent years we’ve built a series of chatbots and conversational agents for clients that handle FAQs, qualify leads and provide customer support.
Web Support
Other AI powered innovations created by the Rogerwilco team include agents that provide notifications if websites go down, ensuring our maintenance crew are alerted in real time as well as tools that automate the content loading and meta tagging processes.
In addition to developing our own AI solutions, we also deploy 3rd party products to enhance efficiency and lower production costs for clients. These range from copywriting and translation tools to AI design solutions as well as task management systems.
