Copywriting

Copywriting 

While design constitutes one half of our creative team, copywriting represents the other half. Our take is that great copy should not only be creative - it must also be strategic, combining functional and emotional benefits to attract attention, convey value and guide the reader toward a specific goal

Naturally, copy is tailored to different platforms, audiences and objectives and our output is created for:

Social Media Copywriting

In social media, every word counts. Whether we’re scripting the perfect call to action to accompany a standout visual asset, writing a spot-on bio or responding to community management queries, our copywriters will develop a language that works for each platform’s voice, format and audience.

Content Marketing 

For our B2B marketing clients, content strategies are all about supporting brand authority, creating demand and nurturing potential customers through carefully crafted ABM strategies where assets range from reports and whitepapers to infographics and blog posts.

Radio and Video 

Punchy, fast paced scripts give us an opportunity to flex our creative muscle and generate demand for clients’ products and services.

Website Copy

Whether we’re writing brand-led copy for the home page, proposition-centred content for landing pages or feature focused copy for product pages, we’re well versed in copy production and editing. We also help clients migrate vast tracts of content from old sites to new (in one of our recent projects we ported and edited over 35 000 web pages and developed Echo, our proprietary gen AI search engine to help visitors find key information - you’ll spot the Echo icon in the bottom right corner of our site, so go have a play).  

SEO Copywriting

With search engine optimisation (SEO) being such an important driver of web traffic, we have an entire department dedicated to SEO copy. Their output ranges from blogs and guides to FAQs, all following a defined keyword strategy that will surface content in traditional search engines as well as Gen AI search.

Email and CRM Copywriting

With email occupying such an important space in the digital ecosystem, we’re more than adept at writing copy that’ll engage subscribers and drive action. From automated drip campaigns to abandoned cart and re-engagement emails, we’ll create content that’s concise and persuasive and accompanied by attention-grabbing subject lines and strong calls to action.

Ad Copywriting for PPC and Display

Pay-per-click (PPC) advertising on Google, Bing or marketplaces like Amazon and Takealot or retail media platforms like Rainmaker demand tight, performance-focused copy that lands a core message when the prospect is in buying mode.