Content Hub
BACK
24.10.2024
Join the 2024 Township CX Report Webinar: Build Trust, Brand Loyalty & Inclusive Ecosystems
Explore South Africa's township consumer landscape with the launch of the 2024 Township CX Report, the 4th edition of this annual research publication. This webinar dives into strategies for brands to build long-term relationships with township communities, where price sensitivity often outweighs brand loyalty.
Date & Time: 20 November 2024, 10:00.
Place: Online (Links will be sent after registration)
Speakers:
- Mongezi Mtati: Senior Brand Strategist, Rogerwilco; Author of the Township CX Report
- Suzan Losaba: Founder & MD, Field & Insights Africa (Research Partner)
- Freddy Mahhumane: Founder & CEO, KasiD
- Miles Kubheka: Philanthropreneur, CEO of Wakanda & Gcwalisa
- Vusi Vokwana: CEO of Kasi Catalyst
Key Insights:
- The rise of hyper-local brand loyalty: How localised efforts build trust and reshape brand perceptions.
- The role of digital and word-of-mouth: The ongoing importance of TV and social media in township engagement.
- Price sensitivity vs brand value: Strategies for deeper connections beyond price.
- Inclusive growth models: How innovative business approaches address core township consumer needs.
Stay updated on our LinkedIn page for insights and updates!
