Marketing training
We offer digital marketing training.
Over the years we’ve developed a comprehensive training programme for our team. Recently, we’ve begun to offer bespoke training elements to clients and the industry as a whole.
- 18 training elements
- 100% post training certification pass rate
- $13.5m cost to business from ineffective training per 1000 employees
- 74% employees who want more training
Our approach to digital marketing training
Custom
While all our programmes have a base structure, each intervention will be tailored to the specific needs of the individual or organisation we are providing training for.
Structured
Training should have a goal so where a 3rd party qualification exists that’s relevant to the training module, we will guide and equip delegates to complete certification.
Ongoing
To have value - especially in the constantly evolving world of digital marketing - we believe training must be an ongoing process. We update our insights and materials constantly.
Our marketing training services
Performance marketing
This programme is led by our performance director who was one of Get Smarter’s inaugural digital marketing tutors. It provides a step by step introduction to full range of digital activities from SEO to paid search, marketing automation to social media.
Development
Our web development training is intended to foster an understanding of Drupal for coders and for the administrators and end users of websites. It is led by our Systems Intelligence director and underpinned by a programme constructed by our affiliate organisation, Drupal Academy.
Business to business
Marketers in the B2B sector face a very different set of challenges to their B2C compatriots. Our B2B training programme is delivered by our CEO, co author of Business to Business marketing: A Step by Step Guide (Penguin Random House).
