Paid Media
Advertising and Media Management Services
Digital advertising lies at the heart of Rogerwilco’s service offer and we provide a full range of online - and, increasingly, traditional - advertising management services to our clients both in South Africa and overseas.
We have partnerships with Google, Meta, LinkedIn and TikTok as well as with Eskimi for programmatic buys (we also work with DV360) and long standing relationships with traditional media agencies, enabling our clients to buy a range of digital, DooH and traditional broadcast and print ad spots.
But ask us to implement a media campaign and we’ll be just as focused on designing the optimal conversion experience on a landing page as we will on executing great creative assets. Driving low cost leads – be it through paid search, social, targeted media buys or driven through our programmatic channels – is our reason for being.
Human insight
While we apply artificial intelligence to much of what we do, we also recognise that the majority of our online advertising programmes require significant human intervention to minimise spend and maximise return. A recent paid search campaign saw us make over 12 000 manual interventions to adjust bids and refine keyword targeting.
Media agnostic
Whether we’re running search campaigns through Google Ads, Bing and YouTube or building audiences in programmatic desks, we work extremely hard to ensure our media choices are appropriate, foster brand safety and, above all, are going to represent money well spent.
Why appoint Rogerwilco’s media team
Qualified
Just as we require our entire performance marketing team to hold Google Analytics certification, we also mandate that the media team have the full gamut of Google Ads, Meta, TikTok and YouTube certifications (and that they keep them up to date). If they’re to be entrusted with your money, we want to ensure they’re able to exploit the latest opportunities each of these platforms have to offer.
Clear pricing
To our minds the online advertising industry has much to answer for when it comes to providing clarity around pricing. We commit to offering our clients complete transparency - for search marketing campaigns we charge a fee for the time we invest in management and optimisation. For programmatic projects we’ll validate how your advertising dollar flows through the AdTech ecosystem, helping you get maximum bang for your buck.
Full service
As a full service digital agency we have the skills to look after all aspects of your media campaigns - from strategy to planning, from buying to daily management and CRO. Our large creative team can produce all media assets in house, speeding up turnaround times, generating cost efficiencies and eliminating the broken telephone excuses that so often derail campaigns when brands use separate creative and performance agencies.
Tracking and reporting
To ensure transparency and continuous improvement we have robust tracking and analytics systems. This includes:
- UTM tagging and Google Analytics integration
- Pixel and event tracking (Meta Pixel, LinkedIn Insight Tag, etc.)
- Custom dashboards built in Looker Studio
- Weekly/monthly performance reports with actionable insights
This data-driven approach helps identify what’s working, what’s not, and where to adjust for better results.
