The Rogerwilco Reset: How Being Better Became Our Best Strategy

Has your business ever felt like it's simply… treading water? We encountered a similar challenge in early 2023. After a draining period, our culture took a knock, and frankly, our usual zing was missing. Our EBITDA dipped, and staff attrition was less than ideal. We realised we needed to make a big decision about the kind of agency we truly wanted to be.

Choosing Ownership

We made the strategic choice to remain independent, which meant committing to "being better." This wasn't merely a catchy marketing phrase; it was a deeply ingrained philosophy, developed collaboratively with our exceptional team, and anchored by five core pillars: people, planet, partners, product, and profit. We began by prioritising our people, building an environment of trust and transparency. Our staff attrition, which initially stood at nearly 30%, decreased to 10% within a year. Today, our team actively refers new talent to us; a clear indication that belief in our mission has been restored.

Striving for Greatness

We achieved B Corp certification, becoming the largest agency in Africa to do so. This aligned our values with our actions. We also redefined how we work with clients, focusing on deeper relationships and real impact, even saying no to opportunities misaligned with our ethics. A bold move that paid off, as revenue increased by 18%, and client tenure now stretches beyond five years.

Profit as a By-Product of Purpose

Ultimately, ‘being better’ isn’t about chasing perfection; it’s about relentless, measurable progress. It’s about being a better employer, partner, innovator and corporate citizen. 

The bottom line? 

Our culture, creativity, client relationships, impact, and yes, even our profit, are all soaring. 

Who knew doing good could be so good for business?

Read the complete article on Bizcommunity: How being better became this agency’s most profitable strategy yet