Vendor selection

We help organisations select vendors

Knowing which questions to ask when you’re buying a martech stack or comparing bids for a complex web build project is tough work if you’re not an expert. Our consultants can guide you through the vendor selection process.

• 29% proportion of CMOs budget allocated to martech (Gartner)
• 11 vendor selection processes we’ve been involved with
• 99.9bn spend on martech in 2019 (Warc)
• 7,040 products on the 2019 Marketing Technology Landscape Supergraphic

Our approach to vendor selection

Simple

If it was easy, you wouldn’t need a consultant to assist you. A core aspect of our vendor selection process is about demystifying vendor jargon so you can compare features and benefits.

Collaborative

While we’ll guide you on the decision making process, we won’t make the final vendor selection decision for you. Instead, we’ll set up a truly collaborative process to ensure you make the right choice.

Scorecard based

Choosing a vendor is complex as no two offerings are identical. Our weighted scorecard-based selection process ensures you can compare apples with pears and align their solutions with your requirements.

Our vendor selection services

Web

We’ve consulted on a variety of website vendor selection exercises in the not for profit sector, guiding clients through a tech frameworks and analysing bids. To level the playing field, we’ve also provided detailed projects specs against which vendors quote.

Martech

Investing in martech is a costly exercise. We’ve experience in helping organisations choose a variety of martech solutions including automation platforms, DMPs, DSPs, DCOs and DAMs that are fit for purpose, cost effective and have the right levels of local support.

Analytics

They say the devil is in the detail and this is especially true when it comes to choosing the right analytics programme for your business. Data is our bread and butter and we’ve translated our understanding of cloud based analytics solutions into a vendor selection service.