What is content marketing and why do you need it?
Having a useful website and content should be part of your core marketing activities.
Content marketing can be defined as a strategic marketing tactic focused on the creation and distribution of relevant, valuable and consistent content with the purpose to attract, delight and retain your target audience(s). Ultimately creating a connection with your audience that leads to them taking profitable actions.
Benefits of content marketing:
- Increases brand visibility
- Increases sales
- Improves customer retention
- Improves brand awareness and recognition
- Establishes trust with your current clients
- Positions your business or brand as an expert in your industry.
- Helps to improve brand authority
- Helps to establish a connection with your audience through the purchasing journey.
Putting quality content in front of your prospects is one of the best ways to engage an audience, generate leads and acquire customers.
There are various types of content marketing. We can help you produce, distribute and, most importantly, monetise content – be it written, visual or video and published online or in traditional media.
We offer different types of content marketing services - from visual content marketing to SEO optimised copywriting for your website. Our team of content strategists, writers, photo/videographers, designers, SEO and social media marketing consultants will collaborate to help your business grow by producing and marketing imaginative and informative content. Content that engages your audiences and elicits actions. Content that builds your brand and boosts your online visibility.
We work to a recipe that starts with the conceptualisation of a content strategy. We’ll look at your content marketing objectives and goals – be they to drive brand advocacy or deliver sales; we'll use proprietary tools to research and analyse the conversations your audience is having in social media and the questions they’re asking Google; we'll then devise an editorial plan that zones in on high interest areas that no-one else is focusing in. The final step is to produce and distribute content that’s relevant and meaningful to your targets while also being of interest to the media and social communities who’ll ultimately deliver it to them.
Content fit for Purpose
The types of content we’ll produce will vary depending on the brief. Our experienced writers can produce pithy articles and blog posts that will generate search engine and referral traffic, while our designers can produce infographic and visual content that’s likely to be shared and published in social and news media. And where the spoken word works best, we can create high impact video content.
Need Assistance with Content Marketing?
Rogerwilco’s content marketing team is ready to solve your content challenges.