Not so long ago, a customer was used to receiving a manageable volume of messages via the media of TV, radio, press, post and email.
Brands typically dictated when they wanted to speak to their customers, through which channel and what the messages would be.
Today, in the world of always on messaging, customers are dictating how and when they engage with brands.
A good CRM programme is all about getting to know the customer, their pain points and what makes them smile. Do this right and you’ll build trust. And building trust is key to creating a stable and value enriching relationship.
We use data to help us build a picture of the customer. And we use data analytics, insights, experience and nous to interpret the stats and bring them to life.
By analysing your audience and walking in their shoes, our strategists create customer journeys that touch your prospects at each stage of their lifecycle, from the moment they discover you, through the initial purchase cycle to subsequent renewals. And, recognising that not all relationships last forever, we’ll even help you manage a beautiful exit with those of your customers who choose to depart.
Our copywriters then craft messages that sell product, that build loyalty and earn advocacy. Messages that are personal, relevant, valuable and timely.
And, depending on the sophistication of your CRM requirements, our analysts and data scientists will deploy Watson Campaign Automation to deliver a coherent artificial intelligence driven brand experience that fine tunes communication and generates a quantifiable return on investment.
Need Assistance with Customer Relationship Management?
Rogerwilco’s CRM team is ready to provide customer insights and marketing plans.