SEO

We understand search engine optimisation (SEO) and its importance to your organisation.

Effectively optimised, a website improves lead acquisition, boosts sales and increases profitability. We know this, so do our clients and the jurors of South Africa’s leading digital awards events who’ve given us over a dozen awards for SEO campaigns in the past couple of years.

Integrated Search Capability

The integrated nature of our business means we’re a little different to other South African SEO companies. Our team of search specialists, creatives, content producers and social media experts sit in the same cluster and collaborate to create natural search strategies that are focused on increasing the visibility of our clients’ websites, generating proven results.

We use our own implementation methodology which we’ve tweaked and optimised since we started out in 2008.

Data First Approach

It’s a data first approach, meaning strategy and research are the cornerstone of all client interventions.

We use our proprietary WOLF tool to analyse your competitive landscape to identify the best ROI opportunities before pegging commercial goals for our programme. We’ll subject your site’s architecture to a design and code validation analysis to provide guidance on structural SEO changes and we’ll use commercial and proprietary online tools to identify the best keyword strategy for the ongoing activity.

With a strategy in place, we’ll optimise your site to target your chosen keywords; our writers and designers will start producing content to be used to enhance onsite relevance and as part of our link building strategy. Our outreach consultants will place this on credible sites while our social team will stir up community interest. Link solicitation and brand reclamation requests will enhance link acquisition. If online reputation management (ORM) is needed our team will work to remove negative webpages from the SERPs.

Measure, Iterate and Repeat

Performance is measured on an ongoing basis with activity tweaked and optimised to improve results. With more Google Analytics certified consultants than any other South African digital agency, we can help you interpret visitor behaviour and nudge your prospects further along the conversion funnel.

Take a moment to check out our SEO case studies and if you’d like Rogerwilco’s search team to give your business a competitive advantage, call us right away on +27 (0)21 975 8181 or complete the web form for a quick response.