A David vs Goliath SEO Battle


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99% increase in organic search traffic
117% increase in website leads
60% reduction in cost per lead

Genesis Medical Scheme, one of the country’s smaller medical aid providers asked us to build organic search visibility - no small task given that the goliaths of the industry dominated Google’s search results. Our SEO campaign included technical and UX updates to the website and a PR campaign to build authority.

Case study video

In this video Elmarie Jensen, Genesis’s marketing manager talks about the relationship with Rogerwilco and the impact the SEO programme had on her organisation.