The 2021 South Africa Township Marketing Report

In conjunction with our research partners, Rogerwilco is delighted to release the 2021 Township Marketing Report.

The South African township market represents hundreds of billions of rands of spending power, yet little publicly available data exists to help marketers better understand how to tailor their messaging to speak to the needs and wants of this substantial audience.

The 2021 Township Marketing Report aims to partially plug this gap. In partnership with market research company Survey54 and Marketing Mix Conferences, Rogerwilco polled over 1 000 township residents to sample their views on how they spend their money and what influences them to do so. The quantitative data has been enriched with insights from a dozen industry experts.

To download the report, please fill in your details in the form below.