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If anecdotal evidence is anything to go by, the two generations with the most disposable income to spend are Millennials and Gen Z.

Marketing, more so than many other disciplines, has been turned on its head due to the impact of digital.

Hi, I am an account manager. No, I did not study accounting and I don’t work in the financial department.

If you're reading this, there's a strong possibility you're currently procrastinating.

There’s an inevitability when it comes to journalism: either you specialise in your field or you go into the marketing sector.

Being an account manager is no easy feat.

Coca-Cola's decision to do away with the chief marketing officer (CMO) role creates opportunities for marketers who put data first.
Don’t tell my husband… but I’m in love with data. Which is odd, considering I’m not a fan of actual numbers. Maths? No thank you. Data insights? Yes please.