The 2022 South Africa Township CX Report
Find out how the kasi economy brands itself and influences customers.
The vibrant, culture-rich Township Economy is alive and a thriving market representing hundreds of billions of rands in spending power. A market largely untapped and misunderstood.
Why? Publicly available data is practically non-existent, making it difficult for marketers to learn their language and tailor messaging to their needs and wants.
The 2022 Township CX Report continues the momentum from the 2021 inaugural report by aiming to plug the gap with data collected from the very source – township and informal settlement residents.
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