Rogerwilco is one of a handful of companies, and the country’s only performance marketing agency, to be an Acoustic Business Partner in South Africa.
Acoustic was formed in 2019 when IBM spun off its Watson marketing cloud business unit.
The new business, which has a license to utilise Watson’s artificial intelligence capabilities to enhance marketing campaigns, has made significant enhancements to the core IBM marketing cloud portfolio.
Its primary solutions include offers for digital marketing, marketing analytics, personalisation, marketing automation and mobile marketing.
Acoustic Campaign, formerly known as IBM Watson Campaign Automation (WCA) is a marketing automation software programme that uses artificial intelligence to improve the performance of marketing campaigns, helping organisations increase online conversion and revenue.
It has a variety of features that help to deliver consistent multi-channel experiences (via email, SMS, web, mobile and social) and provide the level of analytical insights that are needed to make sound marketing decisions.
Its marketing assistant helps with the creation of split test email campaigns that can take users to personalised landing pages. The software analyses user interactions and makes real time updates to prioritise the best performing campaign elements.
A lead management component reviews prospect behaviour, assigning lead scores and integrating data with platforms like Salesforce to further reinforce the impact of lead nurturing campaigns.
Acoustic Experience Analytics
Acoustic Experience Analytics, formerly known as Tealeaf is a Customer Experience Management (CEM) software product that provides visibility into users’ web browsing activities. By capturing, analyzing and replaying details of a user’s visit to a website, CxA enables marketers and call centre operators to see the user experience through the eyes of the customer.
By quickly uncovering areas of friction, teams across an organisation - which could include e-commerce, marketing, development/design and customer service - can resolve the root cause of issues.