How do we help B2B companies?
DIRECTIONS TO RESULTS
Sales, margins, loyalty. Concentrating on that trinity, we apply a rigorous B2B strategy development process to produce growth from all your marketing activities. It ensures budgets deliver results that matter. It ensures budgets are allocated to tactics that deliver results that matter. This ensures your budget delivers the results that matter.
IDENTIFY DECISION INFLUENCERS
It’s vital to identify all the people who influence the buying decisions that create your sales, protect your margins and reinforce customer loyalty. Our influencer profiling process pinpoints all the individuals - internal and external - who contribute to informing those crucial, growth generating decisions.
DEFINE THEIR BUYING MOTIVATORS
What makes customers buy? Using an analytic process that identifies the five factors that qualify and quantify precisely how you create value for customers, we’ll work with you to translate what you’re selling into the language / messages / content that motivates business to business buying decisions. Reach the right people, generate high quality leads.