Our approach to marketing led artificial intelligence
Best of breed
Our partnership with Acoustic (formerly IBM Marketing Cloud) speaks to our desire to only work with best of breed AI-driven marketing cloud solution providers. With Watson, Acoustic leads the field.
Machine learning, natural language processing, cognitive insight. This is a space filled with terminology. We want to keep it simple. AI helps marketers become more efficient.
There has to be meaningful use case for the deployment of AI - McKinsey points to a lack of strategy preventing the effective roll out of AI in 43% of companies.