Our approach to competitor research
Know your competitor
You’ll more than likely know who you compete with in the traditional offline world, but often your online competitors are a completely different set of entities. We’ll help you understand who they are and how they position themselves, helping you stand apart from the crowd.
Strengths and weaknesses
They say wars are won by winning battles, and battles are won by winning skirmishes. By understanding your competitors' strengths and weaknesses, we’ll help you pick your fights, prioritising your marketing focus to deliver results in the short, medium and long term.
Because we retain data each time we run a competitor analysis WOLF report, we’re able to build up a picture over time of who’s doing what with their marketing at both macro and micro levels. Interpreting this data will give you strategic insights and stop you being blindsided.