Why you should clean up your website’s backlink profile frequently:
Why CARE ABOUT YOUR BACKLINKS?
As a business owner or a marketing manager, you want to be sure that you protect your website from being negatively affected by toxic backlinks. If you have many of these bad backlinks pointing to your website it can start to affect your webpage’s organic search visibility. This means that you can lose search engine visibility or have your website removed from Google’s index in its entirety.
HOW DO WEBSITES GET BAD LINKS?
Anyone can link to your website from theirs and these websites don’t necessarily follow Google’s best practices. Sometimes it is bots that pick up your domain and then your website gets caught in the link network. Unfortunately, this is something all websites are exposed to online. It’s only a matter of time that this can happen to your website if it goes unchecked.
WHAT CAN YOU DO?
The best solution is to be proactive rather than reactive. It is highly recommended to have your website backlinks checked at least quarterly by a professional and experienced SEO service provider. The more popular your website is, the more important it would be to check this on a regular basis because anyone can link back to your website. Protect your website against toxic backlinks.