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Ecommerce Development

Ecommerce web development with a sales-first focus.

Henry Ford, inventor of the Model T, is famed for offering his customers "any colour as long as it's black". He's less well known for his more telling observation that "nothing happens until a sale is made".

And that's exactly how we believe e-commerce should be handled. With a sales-first focus.

We've used Drupal Commerce and Magento to build dozens of hugely successful ecommerce websites that sell everything from bicycles to trade show tickets. While there's no secret sauce, there is a recipe for success founded on our four clear ecommerce fundamentals:

Business Model Analysis

Our strategists will scrutinise your business model. Although we want to help you get online, we're here for the long haul, so we'd rather ask the awkward questions so we can offer insights that'll make a meaningful difference to your business.

User Experience Modelling

While design might be key, conversion optimisation is king. Our user experience team will create a site that blends a beautiful look and feel with intuitive user engagement that minimises obstacles between landing page and checkout completion.


Build the site, then what? Expect them to come? Well, as a full service agency with one of the most skilled digital marketing teams in South Africa, we know how to get you targeted visitors. SEO, PPC, email and social marketing. That's how.

Conversion Rate Optimisation

Sales first and sales last. We've more Google Analytics certified staff than any digital agency in SA. We'll map your customer journeys, interpret their behaviour and help maximise your conversion. We can even deploy Watson Customer Experience software which uses artificial intelligence to help you spot conversion fall off.

Fulfilment and Order Management

While some of our clients handle order management and distribution themselves, others ask us to assist in the broader fulfilment process. We have relationships with South Africa’s leading ecommerce fulfilment service providers, so can help you manage this key part of the process.

We can also create custom integration components that align your website with stock management systems to ensure you always have stock of the items you’re selling on your site.

Need Assistance with Ecommerce?

Rogerwilco’s development and CRO teams are ready to work on your ecommerce build.