Craig Hannabus on Black Friday: It costs you less and earns you more to retain existing customers

Rogerwilco’s Strategy Director, Craig Hannabus, says that rather than a frantic Black Friday scramble to acquire one-off customers, a more considered and intelligent strategy for brands and businesses is to invest in providing great experiences as the primary goal should be to migrate once-off shoppers into repeat buyers. Read his article on Black Friday and how customer experience can play a huge role in making brands relevant every peak shopping season. 

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