Want to take advantage of all the exciting new ways to get found online? We can help! We break down the latest SEO trends, explain what they mean for your business, and show you how to use them to get ahead. Ditch the old tricks and join the new wave of SEO marketing. We'll work together to build a winning strategy that puts your business in the spotlight. Let's dance!
So, let's explore 4 of the most popular search engine optimisation (SEO) trends of 2023.
-
How AI Will Change the Future of SEO
- More Guesswork
You don't have to scramble after every Google update anymore. AI can scan your website for potential penalty pitfalls and proactively adapt your SEO strategy based on real, live data, not gut feelings. This kind of control grants agencies unparalleled confidence in navigating the confusing world of SEO. In other words, AI takes the guesswork out of SEO.
- Streamlines the SEO Workflow
Ditch the endless keyword spreadsheets and crystal ball gazing – AI's got your back. It crunches numbers and predicts trends like a champ, taking the grunt work out of SEO and letting you focus on the fun stuff. And it's getting even cooler: imagine AI tools whispering optimisation secrets in your ear, tweaking your website in real-time for maximum search engine love.
- Personalised Search Experiences
AI improves SEO by automating tasks such as keyword research, content optimisation, and identifying search trends, going beyond algorithm tracking to streamline processes and predict user behaviour.
AI-powered tools like ChatGPT and Baard ensure content remains relevant and engaging, aligning seamlessly with the ever-changing landscape of search engine algorithms.
-
The Growth of UXO in SEO
No one enjoys struggling through a confusing website riddled with hidden information and dead ends. That's where User Experience Optimisation (UXO) comes in – it transforms your website into a delight to navigate, making it irresistible to visitors and search engines alike.
Think of it as a high-powered duo: UXO and SEO working hand-in-hand. Historically, SEO was all about keyword stuffing and backlink wrangling, but times have changed. Today, search engines crave user-friendly experiences. Mobile-friendliness, lightning-fast loading times, intuitive navigation, and crystal-clear calls to action – these are the new SEO gold standards.
This is where the magic happens. By blending UXO's user-centric approach with SEO's ranking power, you create a website that's both a joy to explore and a magnet for search engines.
-
The Rise of Zero-Click Searches
Remember the agonising days of scouring endless pages for basic information? Well, those days are gone, thanks to a smarter, sleeker Google. A recent Semrush study revealed a fascinating stat: over half of mobile searches (57%) and a quarter of desktop ones (25%) never click a single website. Why? Because Google has become the answer whisperer, serving up everything you need on a silver platter.
Think of searching for a local restaurant. Google shows you everything you need: address, hours, photos, reviews – all in sleek boxes at the top of the page. No need to click around different websites. This trend, fueled by Google's "knowledge panels" and "local packs," is about instantly giving you answers.
This shift reflects how we search these days – wanting information fast and easy. Google gets it, and they're adapting. It is your one-stop shop for your online needs.
-
Google Search Generative Experience (SGE)
Forget sifting through endless blue links like a digital archaeologist. Google's Search Generative Experience (SGE) is about to blow your mind. This AI-powered upgrade serves up clear answers and eye-catching visuals and even lets you chat away to explore further – all without getting tangled in a chat interface. Imagine a Google search on steroids but with the comfort of your favourite search engine.
For now, only English speakers in the US can try SGE. But keep an eye out! This groundbreaking technology hints at a future where searching feels more like talking to a helpful friend.
And trust me, this isn't just a techy blip on the radar. The AI market, powered by tools like SGE, is on fire and is projected to hit trillions in the next few years . So, why not see what the AI wave can do for your search game?
Where to Start?
- Embrace AI Tools: Explore powerful assistants like Bard, ChatGPT, Rytr, and Surfer to automate repetitive SEO tasks. These AI companions can handle keyword research, content outlines, and even meta descriptions, freeing you to focus on the creative spark. Human polish remains crucial, but AI can significantly boost your efficiency and save time.
- Craft a Magnetic Site: Combine captivating content with strategically placed keywords. Prioritise mobile-friendliness, intuitive navigation, and delightful user experiences. Test, refine, and create a website that search engines and users dream of discovering.
- Unlock SGE's Secrets: While the exact ranking factors of Google's SGE remain somewhat shrouded, expert analysis suggests clear organisation, niche authority, fresh data, and content quality hold top billing. Don't forget that despite SGE's rise, traditional search results still attract significant user clicks. Blending old and new approaches maximises your online visibility.
Note: This is just a starting point. The beauty of SEO lies in constant learning and experimentation. So, test, adjust, and keep your website evolving like a living, breathing masterpiece.
The future of business success lies in outsmarting, not just outpacing, the curve. Embracing AI tools like Bard alongside evolving SEO services and marketing trends is your gateway to explosive growth.
Our team of digital navigators is ready to chart your course, so contact us today and unlock your business's true online potential.
Follow us on Facebook and LinkedIn for more digital marketing insights.
Need Assistance with Digital Strategy?
Rogerwilco’s team of strategists, business analysts and data scientists is here to help.
