The latest in SEO – 21 August

Mon, 21/08/2017 - 07:49

Welcome back to yet another SEO round up.

Internal links 1 - 0 External links

It has been confirmed by Google that they score internal and external links differently, with internal links serving more power. Read on to see why.

Google Adwords App Campaign (UAC) is replacing App Install Campaigns
By October 16, ALL newly created app install campaigns will run on UAC. By November 15, Search, Display and YouTube app promotional campaigns will stop running. We need to start moving over to UAC Campaigns with only three steps. 

WHY HAVE YOU FORSAKEN ME? Google Search Console Data has missing dates
Google Search Console has not allowed us to access data since August 12. Experts say that it will be back early next week, hopefully. #justaheadsup

Last modification date and URL is the new "in" thing for Google
There is a question around whether Google is interested in the priority field in the XML sitemap, or rather in the URL and last modification date. Read John Mueller's opposing views.


Well not yet, technically (sorry), but preparation for the holiday season is starting. It's that time of year again where companies start gearing up for the holiday season. Thomas Stern states that we need to get ahead of the competitive holiday season by simply considering strategic paid media tactics.

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