A new week is an ideal time to have a look at what's happening with Google and SEO.
Here we go!
No way? Yes way! Since 2014, Google has been paying Apple $1 billion per year to be the default search engine on iOS. Well, that sum just went up to close to $3 billion per year!
Research indicates that 57% of search traffic is now coming from smartphones and tablets. BrightEdge says, “If brands do not track and optimize for both device channels, they are likely to misunderstand the opportunities and threats affecting them.”
Data, data, data! Google's Gary Illyes confirmed that more data will be coming to Google Search Console. We don't have any dates yet, but we are hella excited!
Google has entered the second phase of their three-phase plan and has announced enhancements to ads served in AMP. The new method they're using not only improves the overall content and ad rendering time, but it also assists in raising the viewability metric for ads.