The (necessary) mindset of a digital marketer

Thu, 14/06/2018 - 09:00

Digital marketers are complex beings. They undertake the roles of a marketer, salesperson, content curator, social media problem solver and more. Basically, it takes an entire agency of people to be considered a digital marketer. You simply can’t have one professional without the other, or else you’re missing the big digital marketing picture. 

Digital marketing agencies need digital marketers in all fields to optimise the services they can offer their clients. A variety of people who must obtain the necessary mindset of a digital marketer. So, what forms part of that necessary mindset?

Instant innovation 

A digital marketing agency needs to be able to instantly innovate. Technology is constantly developing and changing and, considering that a digital marketer’s career rests on their ability to use technology, they need to be able to keep up with the changes. 

As amazing as technology is in allowing us in the digital marketing industry to work and innovate, there are times when it fails us and we need to come up with a plan B. Instant innovation is necessary for troubleshooting and troubleshooting can be a weekly reality in this industry. 

Alerted to the industry 

Digital marketers need a mindset tuned-in to industry alerts. 

You need to know what’s happening in the digital marketing world if you want your company’s innovative ideas to be unique and noticeable. You also need to be alerted to every technological or internet development that will change the way you can or have to do business. 

Staying updated in any industry is the key to staying relevant and providing a product or service that is necessary and, therefore, can basically sell itself. You can’t be a digital marketer who holds on to practices of the past. 

Effortlessly inspired 

With all the innovation and relevancy needed for the job, digital marketers need to be able to find inspiration wherever they look. Everything and every person has the potential to provide inspiration and digital marketers are the people who need to easily recognise it. 

In an industry where change happens almost every day, you need to be inspired by it or have the inspiration for it. That’s how you win awards and become one of the top marketing companies in Cape Town, like us here at Rogerwilco. Inspired minds are invaluable in this industry and, sometimes, it’s as simple as turning to a colleague.    

Always willing to learn 

Another necessary mindset for a digital marketer is the willingness to learn. We’ve already mentioned the buzzing industry and the developing technologies, but you’ll need to learn more than that. 

If you want to be a well-rounded digital marketer, you need to know the ins and outs of all the different departments in an agency. You should be able to curate content, understand the value of SEO for that content and know about the “behind the scenes” work that goes into a website and internet-based marketing campaign. It’s not that you’ll do all these jobs, but it’s an asset to the company when you understand the business as a whole so that you can do your best job. 


And, lastly, you need a results-driven mindset to be a digital marketer. Marketing efforts will never have the same results for different clients, platforms and customers. Digital marketers need to be able to look at how a marketing campaign is responding and instantly do the necessary adjustments to make it better. And when things don’t work out at all, they need to learn from the mistakes, do more research and try again. The only way to be the best is to read and analyse the results. 

Fancy yourself a digital marketer? Why not join the team at Rogerwilco

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