OPINION | Consumers have spoken: What big brands can learn from SA's township SMEs
by Staff Writer
This eye-opening article explores some customer experience (CX) success stories of South Africa's township SMEs and the lessons they offer to big brands. These small, local businesses have captured the hearts of consumers and carved out their niche in a competitive market. Find out how their agile strategies, community-focused approach, and deep understanding of consumer needs have paved the way for their success.
To access the full report on this inspiring subject, download the comprehensive study here.
[CTA] Read the full News24 article here.
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