A quick guide to brand blogging

Tue, 26/04/2016 - 09:37

First things first, your business needs a blog. If you want to engage with consumers, create brand awareness and basically get people to like your business, you need a blog. But writing a blog isn’t as easy as jotting down some generic content and uploading it to your site. It’s a lot more than that.

So, here’s a quick guide to creating a brand blog people actually want to read.

Your brand needs a voice

When writing a blog on behalf of your brand, you can’t use your own voice. Your brand needs a personality of its own. Think about who you’re trying to reach with your content, get inside their head and create a voice that speaks to them. And don’t be stiff. As the famous Hemingway quote goes, “Good writing is good conversation, only more so.” Talk to the readers, not at them.

Content matters

If you’re boring, nobody is going to like you. And if nobody likes you, they certainly aren’t going to read your blog. It’s not enough to simply have a personality, you also have to come up with interesting topics that people actually want to read. Your blog isn’t a way for you to soft sell your product, it’s a way to engage with your consumers. Don’t focus on writing about your product, that’s what the rest of your website is for. Write topics that appeal to your target market in general. For example, if you’re selling cleaning products, upload a blog about how to keep the house clean when you have guests staying with you. It’s also a good idea to base your topics around things that are happening in the world, whether it’s a special holiday or current event.

Be consistent

Have a steady flow of content and release it to the public at a specific times. Whether it’s twice a month or twice a week, always post at regular times. It doesn’t have to be the exact time on the clock, but stick to certain dates and choose between mornings and afternoons. Do your research and see when you get the most views. If your blog has a decent following, you need to need to give them what they expect when they expect it. And, of course, get it on social media as soon as possible.

Your blog shouldn’t be something you scribble down at the last minute. It takes real effort to create content that people actually want to read. Basically, if you want likes and follows, you’ve got to earn them.

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