Rogerwilco named FM AdFocus Digital Agency of the Year

Thu, 25/11/2021 - 09:47

A year on from winning the Financial Mail AdFocus Small Agency of the Year award we’re delighted that Rogerwilco has been recognised as the 2021 Financial Mail AdFocus South African Digital Agency of the Year.

As a group of passionate digital specialists this highly sought after award really is the greatest achievement bestowed upon us in 13 years of crafting resonant, effective campaigns.

The recognition came at the same time the 2021 Agency Scope research report was released. Based on interviews with 465 senior marketing and agency professionals, the report provides insights into trends impacting the South African communications industry. Scopen also asks clients to evaluate agencies against 41 attributes.

Rogerwilco came outright first or joint first in 10 areas (the most recorded 1st places of any agency in the survey). In the digital category, we were the joint top rated Digital Agency and outright best in class for SEM, SEO, Analytics and Measurement, Capabilities in Data, Tools and Technology and Performance Marketing.

Our client-centricity was evidenced by scoring joint top rankings in four of Scopen’s 7 service related attributes.

While accolades like these bear public testament to the aptitude, skill and experience of the Rogerwilco team, what has been even more gratifying from a leadership perspective has been seeing how the business culture continues to evolve, providing a cohesive, collaborative and supportive workplace.
It’s a space where individuals thrive and where tenure - both in terms of staff employment and client relationship duration - continues to grow and outperform industry benchmarks.

The last 12 months have seen us double down on our purpose - that of empowering marketers to make smart business decisions. We like to think that we walk the talk and 2021 saw us release the 3rd edition of our annual South African Digital Customer Experience Report as well as the inaugural version of our South African Township Marketing Report. 

These benchmark research initiatives provide marketers with actionable insights - both in the sense of the quantitative consumer survey responses but also through the addition of qualitative analysis from our panel of industry thought leaders. 

When coupled with data from our WOLF reports, analysis from our business intelligence team and our regular stream of white papers on topics that matter to marketers, we really do believe that we have a unique offer that presents tremendous value to our clients and the industry at large.

With more similar initiatives in the pipeline for 2022 and beyond, we, like many teenagers before us, are looking forward to the next stage of our growth.


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