After being a shortlisted finalist in 2019, we were delighted to win the FM AdFocus Small Agency of the Year award in late 2020.
As the South African advertising industry’s preeminent award - being based on overall agency performance as opposed to the efficacy of a single campaign - it’s a huge endorsement of Rogerwilco’s aptitude and passion that our peers should rate us so highly.
It capped a stunning performance from the agency in the most complex of years - a year in which we saw growth in the two areas that matter above all others - people and profitability.
At a group level, we’re now just shy of 60 Wilcos (up from 46 this time last year). Every single one of them has some form of vocational certification - from Mark Ritson’s Marketing Week Mini MBA to Facebook, Google to Tealium, Acquia to SCRUM. The certifications aren’t mandated by management but they sure as damnit demonstrate the team’s hunger for knowledge.
And that’s been reflected in the quality of our work and the strength of our client relationships. Which helped us post a record trading year and reward the team with profit share and salary increases at a time many other agencies were pushed into enforced pay cuts and, in some situations, headcount reductions.
We believe that teamwork defines culture and culture defines quality of output. When supported by efficient processes you have the makings of something special - an informed, client centric, agile agency that's centred on delivering meaningful, measurable value to the clients who choose to entrust their marketing budgets to us.
We’re confident that the recognition from the FM AdFocus jury - which adds to the 50+ awards we’ve received in the last few years - is a harbinger of even greater things to come.
By maintaining our focus on hiring and growing smart people with great aptitude, by continuing to develop relevant, actionable thought leadership and by always remembering the fiduciary responsibility we have to deliver campaigns that offer the highest levels of efficacy, we’re confident that we’ll be earning the respect of our peers, of our clients and, most importantly, each other for years to come.
This is a team I am incredibly proud to have the privilege of leading.
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