In 2019, you cannot afford to ignore marketing. And this is true of whatever industry your company is in, whether it is braai spices for hunters or wastewater treatment for a drought-stricken South Africa. This is because having a digital content marketing strategy can help you to reach your audience and new potential customers in a new and exciting way.
You should look for strategy in content marketing in your digital marketing company to boost your brand awareness. Content marketing services are are geared towards creating content that generates leads for your business. So, if you are scratching your head and wondering why your current strategy isn’t working, read on below for the reasons why your company needs a marketing agency in 2019.
Content can humanise your brand
You might have heard the old adage that “content is king” but it is said with good reason. The marketing plan that your agency will draw up is geared towards humanising your brand, especially if you are part of an “un-sexy” industry such as plumbing or building.
If you are struggling to reach beyond technical jargon, an agency can help immensely. Agency copywriters create content for humans as well as machines. They will create exciting blog posts for your website with calls to action that bring in website traffic as well as conversions for your products and services. And the content will make your brand more relatable to consumers, which is a major trend in marketing in 2019.
Designing a website should be left to the professionals
Now, you might know someone who can design a website for a cheap price (like your cousin’s best friend who learnt website design through a free course online) but the fact of the matter is that you need a professionally designed website in order to attract consumers.
An agency will help you to create and build a professional website that is optimised in all the right ways. Your website will be designed according to your needs and wants. And if you have a brand logo, this will be incorporated into the design. In 2019, you cannot afford to have a website that is not intuitive or up-to-date. You will not be able to keep up with the competition if your website is slow and filled with irrelevant content.
An agency will keep your brand consistent
In today’s modern age, consumers crave consistency from brands. You need to be sure that your image, branding, mission, and message are all consistent. If this is not the case, you will find that consumers do not trust your brand and will look elsewhere for the same products and services that you are offering.
One example of this consistency is your company blog (and if you don’t have one yet, an agency can help with this too). If the last time you posted something relevant and engaging was three years ago, the chances are that your brand is becoming irrelevant and is seen as inconsistent. The same can be said of your social media posts and interaction. If you are not replying to consumer comments or questions, you will lose their trust and your profit will sink.
Help with defining your audience
When you are so close to running the nuts and bolts of your business, it can be easy to lose sight of things. This means that you might not have had time to think carefully about who your audience is, which is especially important in 2019 as people are becoming more and more interactive with brands that truly resonate with them.
An agency can work with you to truly define who your audience is, allowing you to reach the right people. This will ensure that you can reach people during the most important touchpoints of their customer journey, bringing in more traffic and only showing your content to relevant consumers. These professionals can even provide clarity to a business owner who has lost sight of who their audience is since a company makeover.
Leave it to the professionals
Consumers of today expect brands to reach them on a personalised level. This can be tricky to manage if you do not have the expertise, which is why it is better left to a professional agency. An agency can help to humanise your brand and allow you to connect to consumers in a better way. And you will have a professionally designed website to show off to clients and customers. You will also find that a marketing agency can help to maintain your brand’s consistency, which is vital to modern consumers. Rogerwilco can provide all of this and more no matter what industry you are in.
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