The worrisome (de)personalisation of advertising

Wed, 27/12/2023 - 09:57

Is AI killing real connections in advertising? Our CEO, Charlie Stewart, sounds the alarm on faux familiarity and the decline of authenticity in this edition of MarkLives’ #ClicksnTricks. Learn how the push for personalisation is eroding the human element—and what we can do to bring it back.

Read the full article here.

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