Our approach to online advertising
Ask us to implement a media campaign and we’ll be just as focused on designing the optimal conversion experience on a landing page as we will on executing great ad creative. Driving low cost leads – be it through search, social, targeted media buys or driven through our programmatic channels – is our reason for being.
While we apply artificial intelligence to much of what we do, we also recognise that the majority of our online advertising programmes require significant human intervention to minimise spend and maximise return. A recent paid search campaign saw us make over 12 000 manual interventions to adjust bids and refine keyword targeting.
Whether we’re running search campaigns through Google Ads, Bing and YouTube or building audiences in DMPs in order to push programmatic bids through DSPs, we work extremely hard to ensure our media choices are appropriate, foster brand safety and, above all, are going to represent money well spent.