• "Culture eats strategy for breakfast"


    - Peter Drucker


Search Engine Optimisation

We’re a multi-award winning SEO agency that knows how to use natural and paid search to attract qualified prospects to your site.

Drupal Web Development

We’re South Africa’s largest and most experienced Drupal web development and hosting team. We live for open source.

Web and Data Analytics

A team of qualified analytics consultants constantly measure and iterate client campaigns, enhancing outcomes.

Social Media

We understand what it takes to catalyse conversations and, more to the point, foster long term engagement across all social platforms.

Content Marketing

We write, design, record and amplify content that speaks to the hearts and minds of your audience, helping you avoid the content clutter.

E-Commerce Development

Our e-commerce sites blend usability with eye-catching design, ringing up sale after sale for our clients.

Marketing Automation

We’ll nurture your leads down the conversion path with the most amazing marketing automation software you’ll ever see.

Email Marketing

Our e-newsletter campaigns win awards, drive sales and build customer loyalty. We design, write, test, distribute, report and iterate.

Content Strategy

Our award winning insights tool will help you identify engaging content topics, boosting your performance marketing effort.

System Integration

We love bringing simplicity to complex integrations. Need to get a site talking to a 3rd party app? Call us.

Creative Design

From conception to execution, we’ll come up with plans which will make everyone realise just how amazing your brand is.

E-Commerce Photography

We take and post produce 360º photos in our inhouse studio to make sure your products pop and you sell more online.


Five awards for email and organic search including Search Marketer of the Year (2015) and Best Search Team 2016 (IAB Bookmarks)

Nine awards for organic search, content marketing and innovation (DMASA Assegais)

Gold award for content marketing and media relations (PRISM).


  • We support the World Economic Forum’s GrowAfrica initiative. We deliver digital strategy, maintain and enhance their Drupal website, provide SEO guidance and design collateral to support their broader content marketing objectives. They’re one of a number of overseas-based organisations who see value in outsourcing to South Africa.
  • Sanlam Investments appointed us to define a social media and search engine optimisation strategy building brand awareness and delivering sales leads from their direct, intermediary and institutional audiences.
  • The Walt Disney Company approached us to maintain the Drupal website they built in partnership with Discovery. As well as making technical and UX updates, we run an SEO and content campaign to build the site’s visibility.
  • Tiger Brands home and personal care division selected us as their lead digital agency to define a digital strategy for their brand portfolio, build a multi-site platform and execute a tactical marketing initiative to engage customers and drive sales.
  • While part of the SEO brief from WesBank is to ensure they remain front of mind (and at the top of Google) when people are looking for vehicle finance, the bulk of our effort is focused on attracting qualified B2B leads for their corporate asset finance and fleet management divisions.
  • Following a global pitch, Medecins sans Frontieres (Doctors without Borders) appointed us to build their South African website in Drupal. Key requirements were a focus on fund raising, integration with various 3rd party platforms and a need to enable agile site changes in the event of an emergency. 
  • We helped UCT with a content management dashboard that allows its web managers to control the university’s 500+ websites from a single dashboard. The multiple roles and rules for content editors and moderators alongside complex systems integration made this is one of the largest Drupal projects undertaken in Africa.
  • We run an active SEO programme on behalf of Tourvest’s  Inflight Retail division to promote British Airway’s duty free ecommerce site. Optimising content and building links to the site helps generate sales from passengers who’d rather buy their duty free online than at the airport.
  • We transformed this heritage brand, repositioning their products by building a sexy brand site that made their processed meat the hero by incorporating it mouthwatering recipies. The build was supported by social media, influencer outreach and SEO campaigns.
  • The United Nations (through UNOPS) contracted us to build Lesotho's national weather forecasting site. Serving as a portal for climate adaptation actions in Lesotho, it uses geo-spatial technologies to represent projected weather patterns. A network map combines with a heat map using a Google map mashup to illustrate projects taking place in the region.
  • As well as providing Sage with Google Analytics training, we've helped them migrate a legacy site to a new web platform without losing the search visibility of its content. Our brief was to analyse historic data to evaluate high impact / engaging content on the old site and rewrite copy, balancing the needs of humans and search engines.
  • This project was commissioned by The African Union for NEPAD and funded by the German Industrial Bank. It uses geo-spacial technology to highlight the location and inter-dependencies between large infrastructural projects funded by the AU. Each time a project comes online, the site is populated with XML information passed to it from AID websystem via SOAP inteface.
  • Our content marketing project for Direct Axis was designed to educate and empower their current and potential customers. We produced a series of videos, infographics and articles which were loaded to their site and offered to the media. This multi-award winning campaign drives traffic from direct and referral sources while improving search visibility.
  • An integrated project for Chris Willemse Cycles’ ecommerce site – one of our longest standing clients – focused on ongoing web enhancements and detailed user behavioural studies to improve conversion coupled to email, content marketing, SEO and SEM to drive traffic. Our award winning campaign continues to deliver substantial revenue growth.
  • We look after the SEO for Triumph South Africa’s online lingerie store. A couple of months into the programme they were outranking industry leaders like Victoria’s Secret on a range of underwear terms.
  • Our award winning SEO project for Boston City Campus, one of SA’s largest tertiary education providers, centred on taking natural search visitors to relevant course pages, dramtically boosting conversion rates. We're now busy rebuilding their site using Drupal, naturally.
  • Associated Media is one of a number of publishers we’ve advised on SEO. We provided detailed guidance when they migrated Cosmopolitan to a new platform, helping them boost organic traffic, generate more advertising inventory and winning us another SEO award in the process.
  • Kagiso Media asked us to train its online content team to better equip them to write optimized copy with a view to growing organic search traffic and increasing available advertising inventory on platforms like East Coast Radio and Zalebs. We also helped them restructure their sites to enhance their visibility in natural search.
  • After improving organic search leads, we rebuilt ooba’s website to boost conversion by optimising usability. Simplifying forms and making key information more accessible helped increase web leads dramatically, winning us an Assegai award. Direct integration with ooba’s Oracle platform using portlets allowed existing tools and calculators to be retained.
  • Our focus on landing page optimisation helped HomeChoice boost organic search traffic. Combining traditional SEO tactics with detailed audience analysis by interrogating GA ansures that we've been able to drive a better qualified visitor to its e-commerce site.
  • Seeing that its buying decision makers were spending more time evaluating products online MPACT, the country’s largest plastic container and wheelie bin manufacturer, appointed Pickr, our photograhy offshoot, us to take still and 360o video shots of a number of its products. High res images emphasise both the design and features of the products.
  • Appointed by GCIS, we rebuilt the South African Government’s primary news site, giving it a new look and feel and incorporating responsive design. Naturally, the platform was built using Drupal.
  • RW built a customised ecommerce site for Galaxy Jewellers, to serve as an online showcase for their products. We took (and post produced) beautiful product photos, built HTML newsletters in the new look and initiated an SEO programme. Traffic to the site, user interaction and sales increased immediately.
  • The horse racing industry’s marketing body appointed Rogerwilco to manage their social media accounts and build a content rich website that catered for for the racing fraternity's diverse audiences - something for which Drupal was particularly well suited.



  • It absolutely works for me in terms of what they did for Direct Axis. It shows how content marketing in terms of promoting brand and creating brand awareness, can work.

    Ashraf Garda SAfm
  • Rogerwilco’s service has been exemplary. They’re just so good at explaining what they’re doing in language that I and my colleagues can understand and relate to.

    Michelle Davies WesBank
  • Rogerwilco have forged a reputation for themselves as South Africa’s top SEO company. We’ve always been impressed at how their ethical approach to SEO has kept them – and their clients – ahead of all the changes Google’s thrown at the SEO community.

    Andre Steenekamp 25AM
  • We’ve been hugely impressed by the work that Rogerwilco have done for us.

    Matt Loy Associated Media Publishing
  • Rogerwilco (previously 2Stroke) is an integral part of our e-commerce business. We love their passion. They’ve opened our eyes to the capabilities of digital marketing. And boy do they deliver results!

    Chris Willemse Jnr Managing Director - CWC


cups of coffee a month
massages a month
table tennis matches a month











Charlie Stewart


Reghardt Marais


Jakes Redelinghuys


Zoe Pedersen

Client Service Director

Andre Wilkinson

Digital Strategy Director

Thabani Maluleka

Business unit director Gauteng

Andre Buxey

Head of Search

Roger Gordon

Creative Director

Robert de Rooy

Non-Executive Chairman

Christophe Viarnaud

Non-Executive Director

Andrew Wium

Non-Executive Director

Michelle Jones

Head of Content

Christopher Kriel

Head of Development

James Anderton

Front-end Developer

Anton Boshoff


Geon Burden


Jessica Carolissen


Werner Crafford

SEO Intern

Clarissa de Melim

Account Manager

Delycia Du Plessis

Traffic Manager

André Ellis

Drupal Developer

Meagan Elston

Social Media Strategist

Jessica Edgson


Nic du Preez


Sergio Henriques


James Knipe

Junior Developer

Ankia Le Roux

Traffic Manager

Kimberley Leo


Elri Marnewick

Financial Manager

Anastatia Moses


Stephen Nagel

Search Analyst

Desiree Nortje


Adrienne Oosthuizen

Account Executive

Rehan Otto

Back end Developer

Megan Sell


Keaton Wenn


Rich Wiese