• "Culture eats strategy for breakfast"


    - Peter Drucker


Search Engine Optimisation

We’re a multi-award winning SEO agency that knows how to use natural and paid search to attract qualified prospects to your site.

Drupal Web Development

We’re South Africa’s largest and most experienced Drupal web development and hosting team. We live for open source.

Web and Data Analytics

A team of qualified analytics consultants constantly measure and iterate client campaigns, enhancing outcomes.

Social Media

We understand what it takes to catalyse conversations and, more to the point, foster long term engagement across all social platforms.

Content Marketing

We write, design, record and amplify content that speaks to the hearts and minds of your audience, helping you avoid the content clutter.

E-Commerce Development

Our e-commerce sites blend usability with eye-catching design, ringing up sale after sale for our clients.

Marketing Automation

We’ll nurture your leads down the conversion path with the most amazing marketing automation software you’ll ever see.

Email Marketing

Our e-newsletter campaigns win awards, drive sales and build customer loyalty. We design, write, test, distribute, report and iterate.

Digital PR

Our PR team will build your brand in online and traditional media, creating awareness, engaging your prospects and enhancing customer loyalty.

System Integration

We love bringing simplicity to complex integrations. Need to get a site talking to a 3rd party app? Call us.

Creative Design

From conception to execution, we’ll come up with plans which will make everyone realise just how amazing your brand is.

E-Commerce Photography

We take and post produce 360º photos in our inhouse studio to make sure your products pop and you sell more online.


Awards for email marketing and organic search in 2012, 2013 and 2015. Search marketer of the year 2015. (IAB awards)

Three awards for organic search and content marketing (Direct Marketing Association of South Africa awards 2014)

Gold award for content marketing and media relations (Public Relations Institute of Southern Africa Awards 2014).

Client retention and results saw us rated as South Africa's best SEO company by independent ratings agency (2014)


  • Red Bull is lauded the world over for its approach to content marketing, so it’s a huge honour for us to assist them with content production and search engine optimisation. Our mandate is to help them boost traffic to the South African pages of their global website.
  • As well as providing Sage with Google Analytics training, we've helped them migrate a legacy site to a new web platform without losing the search visibility of its content. Our brief was to analyse historic data to evaluate high impact / engaging content on the old site and rewrite copy, balancing the needs of humans and search engines.
  • We helped UCT with a content management dashboard that allows its web managers to control the university’s 500+ websites from a single dashboard. The multiple roles and rules for content editors and moderators alongside complex systems integration made this is one of the largest Drupal projects undertaken in Africa.
  • While part of the SEO brief from WesBank is to ensure they remain front of mind (and at the top of Google) when people are looking for vehicle finance, the bulk of our effort is focused on attracting qualified B2B leads for their corporate asset finance and fleet management divisions.
  • The United Nations (through UNOPS) contracted us to build Lesotho's national weather forecasting site. Serving as a portal for climate adaptation actions in Lesotho, it uses geo-spatial technologies to represent projected weather patterns. A network map combines with a heat map using a Google map mashup to illustrate projects taking place in the region.
  • This project was commissioned by The African Union for NEPAD and funded by the German Industrial Bank. It uses geo-spacial technology to highlight the location and inter-dependencies between large infrastructural projects funded by the AU. Each time a project comes online, the site is populated with XML information passed to it from AID websystem via SOAP inteface.
  • The horse racing industry’s marketing body appointed Rogerwilco to manage their social media accounts in September 2014. By creating quality content and engaging the target audience, we grew the number of Facebook likes six-fold. The next phase of our work is building a content-rich website.
  • RW built a customised ecommerce site for Galaxy Jewellers, to serve as an online showcase for their products. We took (and post produced) beautiful product photos, built HTML newsletters in the new look and initiated an SEO programme. Traffic to the site, user interaction and sales increased immediately.
  • The Wild Card email marketing campaign is a crucial part of Wild Card’s communication solution, driving engagement with members and educating them about the programme. Since the campaign was launched in 2009, it has grown to more than 30% in Open Rates, which is well above industry average.
  • Our content marketing project for Direct Axis was designed to educate and empower their current and potential customers. We produced a series of videos, infographics and articles which were loaded to their site and offered to the media. This multi-award winning project drove traffic from direct and referral sources while improving search visibility.
  • Our SEO project for Boston City Campus, one of SA’s largest tertiary education providers, centred on taking natural search visitors to relevant course pages. By applying significant effort to content mapping while embarking on a targeted link building programme, we have been able grow organic traffic at three times the rate of direct visits.
  • An integrated project for Chris Willemse Cycles’ ecommerce site – one of our longest standing clients – focused on ongoing web enhancements and detailed user behavioural studies to improve conversion coupled to email, content marketing, SEO and SEM to drive traffic. Our award winning campaign continues to deliver substantial revenue growth.
  • The University of Cape Town asked us to rebuild the National Benchmark Tests portal for assessment of prospective first year students. Integrating CRM systems and emphasising usability streamlined the way in which students could apply to university. Application process times and support requests were drastically reduced.
  • The number of devices, platforms and browsers that websites need to work on grows each day. And with mobile delivering exponential growth in SA, it’s critical that sites are able to provide an optimal user experience by responding to the device used to access them. That’s the brief we were given by the South African National Biodiversity Institute for their web redesign.
  • Associated Media is one of a number of publishers we’ve advised on SEO. We provided detailed guidance to mitigate organic traffic fall off when they migrated a number of their magazine sites to a new platform. Usually a site change spells a significant drop in traffic. Our work on Cosmopolitan delivered a 116% boost to search traffic in the six months after the move. 
  • CareerJunction competes with job portals owned by South Africa’s leading media groups who use their news platforms to aggregate traffic and links. Our mandate was to grow organic traffic by building domain authority and improving functional and location specific job pages in the SERPS. Natural search traffic jumped.
  • Seeing that its buying decision makers were spending more time evaluating products online MPACT, the country’s largest plastic container and wheelie bin manufacturer, appointed Pickr, our photograhy offshoot, us to take still and 360o video shots of a number of its products. High res images emphasise both the design and features of the products.
  • After improving organic search leads, we rebuilt ooba’s website to boost conversion by optimising usability. Simplifying forms and making key information more accessible helped increase web leads dramatically, winning us an Assegai award. Direct integration with ooba’s Oracle platform using portlets allowed existing tools and calculators to be retained.
  • Our redesign of the Heart and Stroke Foundation website helped them better display content. By creating more coherent user journeys, engagement increased with visitors browsing more pages and spending longer on the site. Our efforts also helped the fundraising efforts of their Heart Mark campaign by giving greater prominence to qualifying products.
  • The Oil Council is the leading event and networking forum for leaders in the global energy sector. Our work on this global B2B marketing campaign extends from building and enhancing their web to using search engine optimisation and marketing automationto reach an audience on six continents.
  • We’ve been helping Altech Isis – the IT consulting and development subsidiary of the JSE-listed Altech group - use email marketing by designing and distributing quarterly newsletters to better communicate with its customers.
  • Our focus on landing page optimisation helped HomeChoice boost organic search traffic. Combining traditional SEO tactics with detailed audience analysis by interrogating GA ansures that we've been able to drive a better qualified visitor to its e-commerce site.
  • When InspectaCar decided to rebuild their website, they approached Rogerwilco to ensure SEO was considered from the outset. To deliver on brief, Rogerwilco performed a high-level technical analysis and consulted during the rebuild. The next phase is ensuring long-term organic growth for InspectaCar.
  • Vetsmart, the country’s fastest growing veterinary store group, asked us to help them build their ecommerce platform. Created using responsive design, the site’s clean aesthetics have equal appeal to desktop and mobile visitors. With its strong focus on user experience and conversion optimisation, the site’s proving popular with animal owners.



  • It absolutely works for me in terms of what they did for Direct Axis. It shows how content marketing in terms of promoting brand and creating brand awareness, can work.

    Ashraf Garda SAfm
  • Rogerwilco’s service has been exemplary. They’re just so good at explaining what they’re doing in language that I and my colleagues can understand and relate to.

    Michelle Davies WesBank
  • Rogerwilco have forged a reputation for themselves as South Africa’s top SEO company. We’ve always been impressed at how their ethical approach to SEO has kept them – and their clients – ahead of all the changes Google’s thrown at the SEO community.

    Andre Steenekamp 25AM
  • We’ve been hugely impressed by the work that Rogerwilco have done for us.

    Matt Loy Associated Media Publishing
  • Rogerwilco (previously 2Stroke) is an integral part of our e-commerce business. We love their passion. They’ve opened our eyes to the capabilities of digital marketing. And boy do they deliver results!

    Chris Willemse Jnr Managing Director - CWC


cups of coffee a month
massages a month
table tennis matches a month











Charlie Stewart


Jakes Redelinghuys


Robert de Rooy

Non-Executive Chairman

Christophe Viarnaud

Non-Executive Director

Andrew Wium

Non-Executive Director

Zoe Pedersen

Client Service Director

Marion Gee

Production Manager

Michelle Jones

Head of Content

Brett Pringle

Search Architect

Andre Phillip

Art Director

Stuart McGarrick

Search Lead

John Harvey


Tammy Abrahams

Content producer

Anton Boshoff


Marette Burton

Front end Developer

Jessica Edgson


Clarissa de Melim

Account Executive

Delycia Du Plessis

Scrum Master

Sergio Henriques


James Knipe

Account Executive

Christopher Kriel


Candice Kruger

Account Manager

Elri Marnewick

Financial Manager

Kelly McCormack

Account Executive

Tauriq Moosa


Stephen Nagel

Search Analyst

Desiree Nortje


Rehan Otto

Back end Developer

Shaun van Wyngaardt


Brett van Zyl

Search Analyst

Bianca Wykerd