Customer experience plays a fundamental role in determining whether an online journey is a success or a failure, but unable to find decent South African data on the impact of good or bad CX, we decided to commission our own research.
In partnership with online research company ovatoyou and CX expert Julia Ahlfeldt and with commentary from a panel of senior marketers from Cape Union Mart, eBay, Nissan and Tyme Bank we present The R34bn Opportunity Cost of Online CX | The 2019 South African Digital Customer Experience Report.
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