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Do email newsletters work?

Tue, 05/04/2011 - 15:35

In short, yes. Email newsletters do work, and plenty businesses will stand testament to the efficacy of email marketing.

Rather than take our word for it (although if you’d like to read about some of our campaigns, check this link to one of our email marketing case studies), here are some stats courtesy of Mark Brownlow of Email Marketing Reports.

  • Just over 70 percent of respondents to a 2011 Econsultancy survey stated that email marketing offered an excellent or good return on investment. Only organic SEO – something else we do rather well - scored better.
  • According to research conducted by the US Direct Marketing Association, email marketing was expected to generate an ROI of $42.08 for every dollar spent on it in 2010.
  • The ForeSee Results 2010 report on the effectiveness of social media found that promotional emails were the second biggest influence on retail website visits. The biggest influence was familiarity with the brand.
  • A MerchantCircle survey of over 8,000 local business owners in the US found email marketing cited by 35.8% as a Top 3 most effective marketing or advertising method. Only social network profiles and search engine marketing scored better.
  • In Datran Media's 2010 Annual Marketing & Media Survey, 39.4% of industry executives said the advertising channel that performed strongest for them was email. This was the top result.
  • The Ad Effectiveness Survey commissioned by Forbes Media in Feb/March 2009 revealed that email and e-newsletter marketing are considered the second-most effective tool for generating conversions, just behind SEO.

All makes for a pretty compelling case! If you’d like to talk to us about how an email newsletter campaign can work for your business, contact us. We’d love to talk to you.

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