Our approach to CRM
Know your customer
A good CRM programme is geared towards getting to know the customer, their pain points and what keeps them happy. Our knowledge of the stages of the customer lifecycle [discovery, awareness engagement, purchase, advocacy and exit] enables us to serve your message to the customer at each touchpoint, ensuring consistent brand contact to build trust over time.
We use data to help us build a picture of the customer. And we use data analytics, insights, experience and nous to interpret the stats and bring them to life. Our strategists create customer journeys that touch your prospects at each stage of their lifecycle, from the moment they discover you, through the initial purchase cycle to subsequent renewals.
Depending on the sophistication of your CRM requirements, our analysts and data scientists will deploy Watson Campaign Automation to deliver a coherent artificial intelligence driven brand experience that fine tunes communication and generates a quantifiable return on investment, especially considering that users have gained control over when they engage.