Data Analytics

Analytics and Conversion Optimisation

One of digital’s great attractions to the pointy headed analysts at Rogerwilco is its measurability. We love implementing web analytics and conversion optimisation programmes that help our clients get the best ROI from their marketing spend.

Certified Analysts

We’re unique among digital agencies in South Africa in that we require all of our search engineers and UX consultants to hold Google Analytics certification. And our entire client service team. And some of our developers and designers.

With so much data to dig into, it’s essential that clear processes are in place to ensure that analytics and conversion optimisation programmes have actionable outcomes. We’re able to avoid data paralysis by following a structured approach that we’ve iterated over the best part of a decade. It’s an approach that’s helped dozens of clients boost conversion by equipping them to understand the nuances of their customers’ online behaviour.

We have a range of analytics services:

Google Analytics Account Setup

We’ll set your dashboard up to ensure you get the data you need out of GA. From simple goals to cross domain tracking and double click integration to funnel visualisation, custom reporting and use of Google tag manager, our analysts will help you gain meaningful insights.

Google Analytics Audits

Our qualified Google Analytics consultants will scrutinise your existing account to fix errors, ensuring you are working with reliable data.

Google Analytics Training

We run training courses for digital marketers wanting to improve their understanding of Google Analytics. Having assisted scores of clients and helped a dozen of our own team through the rigours of studying for individual certification, we’ve a well-honed training methodology that’s tailored to course attendees’ proficiency. Training is run from our office in Cape Town’s northern suburbs or at your offices if preferred.

Conversion Rate Optimisation

Our conversion offering starts with design and architecture analysis to ensure sites are built with conversion in mind. On existing sites we’ll use click and scroll tracking software like Crazy Egg in conjunction with Google Analytics data sets to understand behaviour and conversion paths. We’ll then deploy A:B or split tests to get the perfect result. And where the case merits it, we'll bring in our powerful marketing automation software.

Custom Dashboard Configuration

We’re a Tableau partner and use its dashboards to bring data to life. Whether you’re interested in climate change or motor sales, we can take your live data and present key insights in a completely customised view.

If you’d like Rogerwilco to help you understand data and use it boost conversion, give us a call on +27 (0)21 975 8181 or fill in this web form for a speedy response.

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Marketing, more so than many other disciplines, has been turned on its head due to the impact of digital.